Ethos is mainly your personal credibility demonstrated when you face a situation banking on your technical expertise. It is also the ability to convince your audience without deceiving them even if you know that you can.
Pathos is creating an emotional attachment with your audience. You can achieve this, by showing them that you care about their future, and their own developments like you do for the company’s progress. Pathos is a crucial element, which distinguishes an effective leader based on the audience perception.
Logos is your reasoning and your logic that appeals to your audience. A good communicator expresses clearly himself, analyzes thoroughly the situations and shows strength to strategic thinking, and problem resolving. An effective communicator collects data and facts, filters them, and articulates strongly his decisions. Because some data are complicated, an effective leader is responsible to simplify it and makes it easy for his audience to understand it.
In conclusion, if you want to succeed your speech to an audience you will need to combine the ethos, pathos and logos successfully, the basics dimensions of source credibility.
