Sunday, March 28, 2021

SEO Mastering : Core Web Vitals, placer l'expérience utilisateur au centre de votre activité

QU'EST-CE QUE GOOGLE WEB CORE VITALS ?

Les Core Web Vitals sont un ensemble de mesures liées à la vitesse, à la réactivité et à la stabilité visuelle. Google les a définies comme les Core Web Vitals. Par exemple, Largest Contentful Paint, le temps nécessaire au chargement du contenu principal d'une page. Une mesure LCP idéale est de 2,5 secondes ou plus.

A QUOI SERVENT-ELLES ?

Avec l'initiative Web Vitals, l'objectif de Google est de déterminer quels signaux d'expérience de page ont l'impact le plus significatif sur l'expérience utilisateur. 

COMMENT PEUT-ON LES MESURER ?

Il existe quelques outils :1) Chrome User Experience Report
2) PageSpeed Insights
3) Search Console (Core Web Vitals report)
Largest Contentful Paint (LCP) : mesure les performances de chargement. Pour offrir une bonne expérience aux utilisateurs, le LCP doit se produire dans les 2,5 secondes suivant le début du chargement de la page.First Input Delay (FID) : mesure l'interactivité. Pour offrir une bonne expérience utilisateur, les pages doivent avoir un délai de première entrée inférieur à 100 millisecondes.Cumulative Layout Shift (CLS) : mesure la stabilité visuelle. Pour offrir une bonne expérience utilisateur, les pages doivent avoir un CLS inférieur à 0,1.

AUTRES MESURES WEB VITALS?

Les mesures Time to First Byte (TTFB) et First Contentful Paint (FCP) sont toutes deux des aspects essentiels de l'expérience de chargement, et sont toutes deux utiles pour diagnostiquer des problèmes avec LCP (respectivement des temps de réponse lents du serveur ou des ressources bloquant le rendu).

LE SECRET DU SEO?

C'est simple : une bonne expérience utilisateur est ce qui compte désormais ! 

SUR L'AUTEUR JOSE FERREIRO

Jose Ferreiro est un autodidacte dans le domaine du référencement naturel (SEO), parmi d'autres domaines pertinents dans l'arène du monde digital. Jose aime faire des expériences pour mieux comprendre les résultats des moteurs de recherche, l'indexation du contenu et les robots d'exploration (crawlers). Il se concentre essentiellement sur l'expérience utilisateur, sur la pertinence contextuelle des éléments de valeur et sur la manière d'avoir suffisamment d'autorité pour classer un site Web au-dessus des autres dans les résultats de recherche (Search Engine Results Page, SERP).

SEO Mastering: Core Web Vitals, putting the user experienc at the centre of your business

WHAT ARE GOOGLE CORE WEB VITALS?

Core Web Vitals are a set of metrics related to speed, responsiveness and visual stability. Google has defined these as the Core Web Vitals. For example Largest Contentful Paint, the time it takes for a page's main content to load. An ideal LCP measurement is 2.5 seconds or faster.

WHAT THEY FOR?

With the Web Vitals initiative, Google’s goal is to figure out which page experience signals have the most significant impact on UX. 

HOW TO MEASURE THEM?

There are a few tools out there:1) Chrome User Experience Report
2) PageSpeed Insights
3) Search Console (Core Web Vitals report)
Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of the start of the page load.First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a first input delay of less than 100 milliseconds.Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should have a CLS of less than 0.1.

OTHER WEB VITALS?

The metrics Time to First Byte (TTFB) and First Contentful Paint (FCP) are both vital aspects of the loading experience, and are both useful in diagnosing issues with LCP (slow server response times or render-blocking resources, respectively).

THE SECRET OF SEO?

It is simple A Good User Experience is what matters from now on! 

ABOUT THE AUTHOR JOSE FERREIRO

Jose Ferreiro is an autodidact in the field of SEO among other relevant areas on the digital arena. Jose likes to do experiments to better understand search engine results, content indexing and robot crawlers. He basically focuses on the user experience, being contextually relevant with valuable elements and how to have enough authority to rank a website above others in the Search Results (Search Engine Results Page, SERP).

Sunday, October 13, 2019



Cybersecurity Glossary

Most common used terms in CyberSecurity:



TERM DESCRIPTION
Advanced persistent threats (APTs) This threat results in very significant damage impacting an individual organisation or a country. Attackers are willing to invest a great deal of time, money and knowledge in the attack and generally have considera- ble resources at their disposal.
Backdoor "Backdoor" refers to a software feature that allows us- ers to circumvent the usual access control of a com- puter or of a protected function of a computer program.
Bitcoin Bitcoin is a decentralised payment system that can be used worldwide, as well as the name of a digital mone- tary unit.
Bot Comes from the Slavic word “robota” meaning work. Refers to a program that automatically carries out cer- tain actions upon receiving the command. Malicious bots can control compromised systems remotely and have them carry out arbitrary actions.
Brute force Brute force is a method for solving problems in the fields of computer science, cryptology, and game the- ory based on trying out all possible cases.
CEO-Fraud CEO fraud occurs when perpetrators instruct the ac- counting or finance department in the name of the CEO to make a payment to the (typically foreign) ac-count of the scammers. Generally, the instruction is sent from a spoofed email address.
Command & control server Most bots can be monitored by a botmaster and receive commands via a communication channel. This channel is called a command & control server.
CPU / processor The CPU (central processing unit) is another term for processor, the central unit in a computer, and contains the logical circuits to run a computer program.
Cryptomining Mining creates new blocks and then adds them to the block chain. The process requires considerable pro- cessing power and is therefore remunerated.
DDoS Distributed denial of service attack. A DoS, or denial of service, attack where the victim is simultaneously at- tacked by many different systems.
Defacement Unauthorised alteration of websites.
Domain name system With the help of DNS, the internet and its services can be utilised in a user-friendly way, because users can utilise names instead of IP addresses
Downloader A downloader is a program that downloads and installs one or more instances of malware.
DriveBy-Infection nfection of a computer with malware simply by visiting a website. Often the websites concerned contain repu- table offerings and have already been compromised beforehand for the purposes of spreading the malware. The infection occurs mostly by trying out exploits for vulnerabilities not yet patched by the visitor.
E-currency services A monetary value in the form of a receivable from the issuing authority. The value is saved on a data carrier, issued in return for a sum of money – the value of which is not less than the issued monetary value – and ac- cepted by companies other than the issuing authority as a means of payment.
Exploit-Kit Toolkits with which criminals can generate programs, script or lines of code to exploit vulnerabilities in com- puter systems.
Financial agent A financial agent works as a legal money broker and thus engages in financial transfers. Recently, this term has been used in connection with illegal financial trans- actions.
Global Positioning System (GPS) Global Positioning System (GPS), officially NAVSTAR GPS, is a global navigation satellite system for deter- mining position and measuring time.
Industrial control systems (ICSs) Control systems consist of one or more devices that control, regulate, and/or monitor the behaviour of other devices or systems. In industrial production, the term "industrial control system" (ICS) is often used.
JavaScript Is an object-based scripting language for developing applications. JavaScripts are program components in- tegrated in HTML code enabling specific functions in internet browsers. For example, while checking user in- put on an internet form, a JavaScript can verify that all the characters entered of a telephone number are ac- tually numbers. As is the case with ActiveX Controls, JavaScripts are run on the computer of the website visitor. Aside from useful features, unfortunately danger- ous functions can also be programmed. In contrast to ActiveX, JavaScript is supported by all browsers.
Malware Generic term for software which carries out harmful functions on a computer, e.g. viruses, worms, Trojan horses.
Metadata "Metadata" and "meta-information" refer to data containing information about other data.
MITM Man-in-the-middle attacks (MITM) Attacks in which the attacker infiltrates unnoticed the communication chan- nel between two partners and is thereby able to spy on or even modify their data exchanges.
mobileTAN mobileTAN is a way to incorporate text messages (SMSs) as a transmission channel. After online banking clients transmit their completed funds transfer requests on the internet, the bank sends them a text message on their mobile phone with a TAN that can be used only for that transaction.
P2P Peer to Peer Network architecture in which those sys- tems involved can carry out similar functions (in con- trast to client-server architecture). P2P is often used for exchanging data.
Patch Software that replaces the faulty part of a program with an error-free part, thereby eliminating a vulnerability, for example.
Phishing Fraudsters phish in order to gain confidential data from unsuspecting internet users. For example, this can be account information from online auctioneers (e.g. eBay) or access data for online banking. The fraudsters take advantage of their victims' good faith and helpful- ness by sending them emails with false sender ad- dresses.
PowerShell script PowerShell is a cross-platform framework by Microsoft for automating, configuring, and administering sys- tems, consisting of a command line interpreter and a scripting language.
Proxy A proxy is a communication interface in a network. It works as a mediator, receiving queries on the one side and making a connection on the other side via its own address.
Remote Administration Tool A remote administration tool is used for the remote ad- ministration of any number of computers or computing systems.
Router Computer network, telecommunication, or also internet devices used to link or separate several networks. Routers are used in home networks, for instance, es- tablishing the connection between the internal network and the internet.
Smartphone A smartphone is a mobile phone that offers more computer functionality and connectivity than a standard ad- vanced mobile phone.
SMS Short Message Service for sending text messages (160 characters maximum) to mobile phone users.
Social Engineering Social engineering attacks take advantage of people's helpfulness, credulity or lack of self confidence in order to gain access to confidential data or to prompt them to perform certain actions, for example.
Spam Spam refers to unsolicited and automatically sent mass advertising, into which category spam e-mails also fall. The person responsible for these messages is known as a spammer, whereas the actual sending itself is known as spamming.
Spearphishing emails Targeted phishing attack. For example, victims are tricked into believing that they are communicating with someone they know by email.
Supply chain attacks Attack in which an attempt is made to infect the actual target via the infection of a company in the supply chain.
Take-down Expression used when a provider takes down a site from the network due to its fraudulent content.
Top-Level-Domains Every name of a domain on the Internet consists of a sequence of character strings separated by periods. The term "top level domain" refers to the last name in this sequence, constituting the highest level of the name resolution. If the full domain name of a computer or website is de.example.com, for instance, the right- most member of the sequence (com) is the top level domain of this name.
Transmission Control Protocol / Internet Protocol (TCP/IP) Transmission Control Protocol / Internet Protocol (TCP/IP) is a family of network protocols, also referred to as the Internet protocol family because of its great importance for the Internet.
Two-factor authentication For this, at least two of the following three authentica- tion factors are required: 1. Something you know (e.g. password, PIN, etc.) 2. Something you have (e.g. a cer- tificate, token, list of codes, etc.) 3. Something you are (e.g. finger print, retina scan, voice recognition, etc.)
UDP The User Datagram Protocol, short UDP, is a minimal, connectionless network protocol that belongs to the transport layer of the internet protocol family.
USB Universal Serial Bus (with a corresponding interface) which enables peripheral devices such as a keyboard, mouse, external data carrier, printer, etc. to be con- nected. The computer does not have to be switched off when a USB device is unplugged or plugged in. For the most part, new devices are automatically identified and configured (depending on the operating system).
Vulnerability A loophole or bug in hardware or software through which attackers can access a system.
Watering-hole attacks Targeted infection by malware via websites that tend to be visited only by a specific user group.
WLAN WLAN stands for Wireless Local Area Network.
Worm Unlike viruses, worms do not require a host program in order to propagate. Instead, they use vulnerabilities or configuration errors in operating systems or applications to spread by themselves from one computer to another.
Zero-Day An exploit which appears on the same day as the security holes are made public.
ZIP-File zip is an algorithm and file format for data compression, in order to reduce the storage space needed for the ar- chiving and transfer of files.

Saturday, September 7, 2019

Private jet charter vs Fractional ownership



Fractional ownership is perhaps the most recent method of private aviation travel. In such an arrangement, you own a portion of a jet fleet, along with other owners. And the price you pay is determined by the amount of hours you fly. This means that you also get to share the cost of maintenance and staff with other co-owners. That said, there may be some disadvantages for you, compared to a jet charter.
A private jet charter allows you to enjoy all the benefits of private air travel, without any up-front costs or maintenance fees. Everything is taken care of for you. You are only required to pay for the service.

For the most part, an on-demand private jet charter works similar to your typical airline.1) You schedule a flight, 2) walk into a terminal, 3) then take the trip to your destination.

But what makes it differ from your standard commercial carrier is that you do not have to worry about any security pat-downs, long flight lines, or the endless wait for your luggage. Instead, upon scheduling and paying for the flight cost, all you need to do is enter, wait, and board. And most of the time, you get to leave as quickly as possible.

That said, you do not necessarily need to own an aircraft to make use of the service. The most prominent hurdle is finding a broker where you can book the flight. But with online applications and options, finding the right plane no longer seems to be a challenge.


Sunday, July 29, 2018

What is a "unicorn" in the high tech domain ( aka "licorne" in French) ?



The "unicorn" companies have common features:

  • specialise on the high tech domain
  • exist since at least 10 years
  • they are capitalised over 1 billion USD even before to be on the stock market

The term "unicorn" has been used for the first time in the literature by Aileen Lee.
We may say that in average there are four unicorns born every year.


Disruptive Innovation
 Nearly all of the unicorn companies have disrupted the industry they belong to. Uber changed the way people book cabs, Airbnb capitalized on the sharing economy, Snapchat disrupted the social networking sphere, Dropbox by sharing files on the Cloud, DJI with drones,  etc.


First Mover’s Advantage
Disruption and the first mover’s advantage go hand in hand. Unicorns not only capitalize on the first mover’s advantage but maintain their positioning by constantly innovating and improving.


Consumer Focused
Their business models are focused on making the things more easier and affordable for the consumers (B2C).


List of unicorn startup companies


Sunday, July 22, 2018

What is GAFA, NATU and BATX?



The acronym GAFA stands for the four most powerful companies on the internet world and simply of the world. 
Those companies are: Google, Apple, Facebook and Amazon and their purchases: Whatsapp, Instagram or Snapchat.

The economical power of those companies might match or even exceed the one of some States.
One might wonder why Microsoft does not belong to this group. That is why sometimes the acronym is GAFAM (with M).
The GAFA companies represent the economy at the beginning of the 21st century and embody the entry to the digital era. 
 The GAFA are challenged by other internet companies known as NATU and BATX.

The acronym NATU stands for: Netflix, Airbnb, Tesla and Uber.
The acronym BATX stands for the four Chinese internet giants: 
       Baidu : the reference search engine in China;
       Alibaba : the reference online marketplace in China;
       Tencent : WeChat app, WeChat app is similar 
                       to WhatsApp but far away much more 
                       advanced. Mainly with  WeChat Chinese can do most of their daily things from their smartphones: groceries, bank payments, money transfer, etc.
    and Xiaomi : smartphone maker. Very similar to Apple.

The economical power of those giants GAFA, NATU and BATX is more and more worrying and increasingly subject to debate. 

Sunday, February 4, 2018

Lexique de la blockchain

Blockchain
Technologie de stockage et de transmission d'informations, transparente, sécurisée, et fonctionnant sans organe centrale de contrôle

ICO (Initial Coin Offering)
Méthode de levée de fonds participative, fonctionnant via l'émission d'actifs numériques (tokens ou jetons) échangeables contre des cryptomonnaies durant la phase de démarrage d'un projet sur la blockchain.

Token ou jeton
Lors d'une ICO, également appelée crowdsale, des tokens sont émis et vendus via internet à des investisseurs afin de financer le lancement et le développement d'un project utilisant la blockchain. Ces tokens doivent en principe être partie intégrante du fonctionnement et/ou du modèle d'affaires du projet.

White paper
Présentation de quelques dizaines de pages, d'un projet: son ambition, sa manière exacte de fonctionner ainsi que, dans le cadre d'une ICO, des jetons, de leurs utilisation et mode de délivrance.

Thursday, December 10, 2015

Leadership and The Boiling Frog Experiment - Organization culture

There is a fascinating 19th century science experiment.  As the story goes, researchers found that when they put a frog in a pan of boiling water, the frog just quickly jumped out.  On the other hand, when they put a frog in cold water and put the water to boil over time, the frog just boiled to death.  The hypothesis is that the change in temperature is so gradual, the frog does not realize it’s boiling to death. While the results of the experiment are in question it is a good metaphor for organization cultures.

Indeed, many organisations/companies are unable to see the changes they are affecting them around, specially by competitors and when they do it is usually too late. The business has being highly impacted.

Sources:
Wikipedia: The Boiling Frog
Youtube Video Experiment (used image for this article is a capture from the YouTube Video)

Sunday, December 6, 2015

Pattent trolling


I heard from the first time about this term “Patent troll” at a conference about competitive intelligence in Paris.
Indeed patents are often used as a PKI in different companies to illustrate their capacity to innovate or about the “status of art” within their R&D department.

Pattent trolling describes people or companies that misuse patents as a business strategy to weak its competitors by the use of third parties. Such a company (or third party) can then launch lawsuits against infringing, or simply hold the patent without planning to practise the idea in an attempt to keep other companies productivity at a standstill. It is even often the case that the company that has been attacked is obliged to put on the table confidential information in front of a judge. All this goes well when you are at the level of a unique country.
However, things become more complex when those information must be supplied to foreign countries where the impartiality/corruption might be at stake.

Read another interesting articles from:
About the Author
Jose Ferreiro is an entrepreneur and a performer with a passion for working to make this world a better place!

Sunday, June 7, 2015

The Roots of European Civilization (Roma) by Jose Ferreiro

Roma according to the legend was founded by Romulus.
Romulus and Remus were the twins from "Rhéa Sivia" and Mars. Rhéa Silvia was the unique daughter of King Numitor (Albe-la-Longue).

When Amulius took over his brother Numitor. Amulius obliged Rhéa Silvia to become a priestess. He intended by doing to ensure that he will not have any direct descendant to claim to the throne.

But Mars, the king of war charmed Rhéa Silvia and she gave birth to twins (Remus and Romulus). Amelius ordered his servants to kill the new borns. However the servants just thrown away the new borns in a cradle in the Tibre river.  The cradle went away in the river and it stopped by a side of the river far away. A female wolf nursed the twins.
Later a shepherd named Faustulus discovered them in the wolf’s den. Faustulus took them to his home. Romulus and Remus were raised as shepherds but soon their abilities to lead and fight became famous.

One day Numitor found Remus and understood who he was. At this point of time the family was united again. Nevertheless both brothers could not settle for living in “Albe-la-Longue”. Romulus and Remus left to found their own city. However, a fight would break out between the twins. They agreed to establish their city on the same place they were found and rescued. The exact place was not clear in their minds. They decided to question the omens.  Romulus stand up on Palatin and Remus over the Aventin. The city will be setup where the omens will the most favorable. Remus saw first six vultures. On the other hand Romulus saw twelve. The sky decided in favour of Palatine, thus Romulus.

Romulus proceeded to draw the walls of his city. The wall was a simple ditch dug drawn by two oxen. Remus, disappointed not to have been favoured by heaven, laughed at this place. He could easily pass it with a jump.
He went inside the drawn perimeter by his brother (Romulus).

The latter, angered by seeing this sacrilege, drew his sword and killed instantaneously Remus (Dignitas).

Why did I write all this story? So simple, it is to show the values of the root of the European civilisation.

The roman virtues are shown next and they illustrate the roots of the European Civilization (romano germanic).
  • Auctoritas "Spiritual Authority" The sense of one's social standing, built up through experience, Pietas, and Industria.
  • Comitas "Humour" Ease of manner, courtesy, openness, and friendliness.
  • Clementia "Mercy" Mildness and gentleness.
  • 
Dignitas "Dignity" A sense of self-worth, personal pride.
  • Firmitas "Tenacity" Strength of mind, the ability to stick to one's purpose.  
  • 
Frugalitas "Frugalness" Economy and simplicity of style, without being miserly.

  • Gravitas "Gravity" A sense of the importance of the matter at hand, responsibility and earnestness.

  • Honestas "Respectibility" The image that one presents as a respectable member of society.
  • Humanitas "Humanity" Refinement, civilization, learning, and being cultured.
  • Industria "Industriousness" Hard work. Pietas "Dutifulness" More than religious piety; a respect for the natural order socially, politically, and religiously. Includes the ideas of patriotism and devotion to others. Prudentia "Prudence" Foresight, wisdom, and personal discretion.
  • Salubritas “Wholesomeness" Health and cleanliness.
  • Severitas "Sternness" Gravity, self- control.
Veritas "Truthfulness" Honesty in dealing with others.
About the Author
Jose Ferreiro is an entrepreneur and a performer with a passion for working to make this world a better place!

Saturday, December 6, 2014

The ultimate private business jet (Gulfstream G650) by Jose Ferreiro

This most beautiful private jet currently in the market. It is the world’s faster private jet and it offers the ultimate in luxury air travel.
Its price tag is $65 Millions. And that is without taking into account the several million dollars needed each year in running costs, such as maintenance, fuel, insurance and crew.

There are only 40 Gulfstream G650 planes in the whole world and there is a three year waiting list for 160 buyers.

The expectation is such that second hand aG650 are more expensive that if you buy a new one. The problem with the new one is that you have to wait. The Gulfstream G650 is the gold standard in business aviation.

Further reading here (Source: Gulfstream manufacturer).

About the Author
Jose Ferreiro is an entrepreneur and a performer with a passion for working to make this world a better place!


Wednesday, December 3, 2014

Scrum and Prince2 integration by Jose FERREIRO, certified PRINCE2 PRACTITIONER

Nowadays there is two concurrent and prestigious project management product certifications outside there. One is Project Management Professional (PMP) and the other one is PRINCE2 (PRojects IN Controlled Environments) .

After several years of project management experience I decided to test both. Basically, I attended the preparatory courses for both certifications (ISEIG & Learning Tree UK). Finally, I decided that due to the adaptability degree and large possibilities of tailoring, I chose to invest my energy on the PRINCE2 methodology. PRINCE2 better fits in my opinion with a large project scope. I also wanted to take advantage of the Agile Approach to be incorporated within the project management method I use. This related to concepts such as "Scrum" and the Agile dashboard "Kanban".

I found out that it is not difficult to integrate PRINCE2 and Scrum together while in the process of "Managing Product Delivery (MPD)" in its activity "Accept a Work Package"

Basically, a PRINCE2 project proceeds as per the PRINCE2 manual and during the process "Controlling a Stage" in the Activity "Authorize Work Package".

In other words, the PRINCE2 Project Manager (PRINCE2 PM) must be seen as the Product Owner. Indeed he is representing the customer requirements.
In the "Managing Product Delivery (MPD)", the PRINCE2 PM agrees with the Team Manager the work package to be delivered. Once that the work package to be delivered is agreed, thus the Team Manager (most likely the Development Team Leader) may simply implement Scrum during  the "Managing Product Delivery (MPD)" stage corresponding to the current "Controlling Stage (CS)". The Development Team Leader simple assumes that the "Work Package (PRINCE2)" is the "Product Backlog (SCRUM)". The "Product Backlog (SCRUM)" is split into as many sprints as needed and as long as the entire process is completed by the timescales assigned in the Work Package. As noted, the PRINCE2 PM does not play a role in the "Managing Product Delivery (MPD)" stage (following PRINCE2 principle defined roles and responsibilities). The PRINCE2 PM just gets Checkpoint Reports according to the agreed frequency under the Work Package composition "Reporting agreements".

The only other interaction that the PRINCE2 PM will carry out is to receive Issues (Issues Reports) from the Scrum Master ("Capture and examine issues and risks" PRINCE2 activity). The PRINCE2 PM will also pass changes down to the Development Team lead ("Review Work Package status" activity). How these issues are analyzed and acted upon and how the changes were approved does not concern the Scrum team. The PRINCE2 PM handles these activities using the PRINCE2 approach process "Controlling a Stage (CS)".

Thus, it has been shown throughout this short article that there is no overlap or modification of either methodology. PRINCE2 and Scrum methodologies are intact and neither the PRINCE2 PM or Scrum team need to be burdened with any more responsibility than they would have had before combining the approaches.

In conclusion, both PRINCE2 and SCRUM integrate perfectly together by complementing each other (methodology and agility).

Further related articles about PRINCE2 on this blog
PRINCE2: Stage, Exception and Boundary

About the Author
Jose Ferreiro is an entrepreneur and a performer with a passion for working to make this world a better place!

Saturday, October 18, 2014

What is Ethos, Pathos and Logos?

Those terms have its roots from Aristotle.

Ethos is mainly your personal credibility demonstrated when you face a situation banking on your technical expertise. It is also the ability to convince your audience without deceiving them even if you know that you can.

Pathos is creating an emotional attachment with your audience. You can achieve this, by showing them that you care about their future, and their own developments like you do for the company’s progress. Pathos is a crucial element, which distinguishes an effective leader based on the audience perception.

Logos is your reasoning and your logic that appeals to your audience. A good communicator expresses clearly himself, analyzes thoroughly the situations and shows strength to strategic thinking, and problem resolving. An effective communicator collects data and facts, filters them, and articulates strongly his decisions. Because some data are complicated, an effective leader is responsible to simplify it and makes it easy for his audience to understand it.

In conclusion, if you want to succeed your speech to an audience you will need to combine the ethos, pathos and logos successfully, the basics dimensions of source credibility.

Saturday, September 20, 2014

The Entrepreneurial Anecdote from Mr. Bata...

This week in September 2014, I was following one of the modules from the Master Business Administration (MBA) when the lecturer provided the audience a very interesting anecdote about Thomas Bata, founder of Bata shoes. By the way, this summer I had the chance to be in front of the dedicated museum in Toronto.

The mentioned story speaks itself about the entrepreneurial nose for opportunity.
Mr. Bata was considering to expand its market segment possibly to Africa.
In order to get a better feeling of the potential market share, Mr. Bata traveled with one of his senior executive to Africa.
Both agreed to take different routes by observing the use of shoes, trends during their journey and then to meet and share their observations, compare notes and take a decision once they will be back in Canada.

Once they were back in Canada, they met.
The senior executive reported that the market was not worth. As he stated "There is no way we are not going to sell shoes down there. It is hopeless. Over ninety-percent of the people do not even wear shoes. The remaining ten-percent wear sandals".

Mr. Bata, the entrepreneur, listened carefully and then provided his observations as follows:
"This is one of the greatest opportunities in the history of our company. The possibilities are endless…think about it, no one even wears shoes down there".

The moral of this story is that opportunities can be sized. But you have to look at the environment around you with different eyes and with a different "mind set".

About the Author
Jose Ferreiro is an entrepreneur and a performer with a passion for working to make this world a better place!

Saturday, August 23, 2014

Nails in the fence

There once was a little boy who had a bad temper.

His father gave him a bag of nails and told him that every time he lost his temper, he must hammer a nail into the back of the fence.
The first day the boy had  driven 37 nails into the fence. Over the next few weeks, as he learned to control his anger, the number of nails hammered daily gradually dwindled down. He discovered it was easier to hold his temper than to drive those nails into the fence.
Finally the day came when the boy didn't lose his temper at all. He told his father about it and the father suggested that the boy now pull out one nail for each day that he was able to hold his temper. The days passed and the young boy was finally able to tell his father that all the nails were gone.
The father took his son by the hand and led him to the fence He said, "You have done well, my son, but look at the holes in the fence. The fence will never be the same. When you say things in anger, they leave a scar just like this one. You can put a knife in a man and draw it out. It won't matter how many times you say I'm sorry, the wound is still there.” A verbal wound is as bad as a physical one.

So remember that friends are very rare jewels indeed. They make you smile and encourage you to succeed. They lend an ear, they share words of praise and they always want to open their hearts to us. In other words, think before you speak and be king to one another.

Author Unknown

Le garçon et les clous

C’est l’histoire d’un petit garçon qui avait mauvais caractère.

Son père lui donna un sac de clous et lui dit qu’à chaque fois qu’il perdrait patience, il devrait planter un clou derrière la clôture.
Le premier jour, le jeune garçon planta 37 clous derrière la clôture.
Les semaines qui suivirent, à mesure qu’il apprenait à contrôler son humeur, il plantait de moins en moins de clous derrière la clôture... Il découvrit qu’il était plus facile de contrôler son humeur que d’aller planter des clous derrière la clôture...

Le jour vint où il contrôla son humeur toute la journée. Après en avoir informé son père, ce dernier lui suggéra de retirer un clou à chaque jour où il contrôlerait son humeur.

Les jours passèrent et le jeune homme pût finalement annoncer à son père qu’il ne restait plus aucun clou à retirer de la clôture. Son père le prit par la main et l’amena à la clôture.
Il lui dit : "Tu as travaillé fort, mon fils, mais regarde tous ces trous dans la clôture. Elle ne sera plus jamais la même. À chaque fois que tu perds patience, cela laisse des cicatrices exactement comme celles-ci."

Tu peux enfoncer un couteau dans un homme et le retirer, peu importe combien de fois tu lui diras être désolé, la cicatrice demeurera pour toujours.

Une offense verbale est aussi néfaste qu’une offense physique.

Les amis sont des joyaux précieux. Ils nous font rire et nous encouragent à réussir. Ils nous prêtent une oreille attentive, nous louangent et sont toujours prêts à nous ouvrir leur Coeur.

Ecrivain inconnu

Los Clavos en la Valla

Un padre un día le dio a su hijo, un chico con mal carácter, un paquete de clavos y le dijo:
-Toma hijo, cada vez que hieras a alguien o que te enfades con alguien clava un clavo en la valla del jardín.


El primer día el muchacho clavó 37 clavos, pasaron las semanas y cada día que pasaba clavaba menos clavos en la valla hasta que un día consiguió no clavar ninguno, había descubierto por fin que no herir ni enfadarse con alguien era más bonito y más fácil que clavar clavos en una valla.



Y fue a su padre a contárselo. Papá hoy por primera vez he conseguido no clavar ni un solo clavo en la valla.

El padre le dijo: -Pues bien, es entonces el momento de que cada día que pase sin enfadarte y sin herir a alguien quites un clavo de la valla.
Pasaron los días y por fin un día no quedaba ningún clavo en la valla.

-¡Papá! He quitado todos los clavos de la valla ¡no queda ninguno!


El padre condujo a su hijo a la verja y le dijo:
- Muy bien hijo, te has comportado muy bien pero mira esto, mira como está la valla de agujeros que has dejado al sacar los clavos.

Cada vez que hieres a alguien le dejas una herida como esta que hay en la madera. Una herida que ya nunca curará. Ya nada será como antes.

Es como si le clavas un cuchillo a alguien y se lo sacas le dejarás esa herida de por vida. Por muchas veces que le pidas perdón la herida permanecerá. Una herida provocada con la palabra es como una herida física, siempre permanecerá y nunca se podrá borrar.

Autor desconocido

"No claves un clavo en la valla, aunque lo saques, dejará una llaga en quien te quiere que nunca podrá curar."

Saturday, April 12, 2014

The Art of the War - Sun Tzu - Business Strategy

The Art of War is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician. The text is composed of 13 chapters, each of which is devoted to one aspect of warfare. It is commonly known to be the definitive work on military strategy and tactics of its time. It has had an influence on Eastern and Western military thinking, business tactics, legal strategy and beyond.

It is in my opinion a book that every Chief Executive Officer (CEO) or manager of any company should know about in order to help and take business strategic decisions.
After all this time, the ’Sun Tsu’ principles are still applicable for business with some interpretation.
Definitely, also an excellent useful tool in the toolbox for leaders to manage people and processes.


An example from the 'Art of the War':

"When you engage in actual fighting, if victory is long in coming, then men's weapons will grow dull and their ardor will be damped. If you lay siege to a town, you will exhaust your strength."

Interpretation to the business:
This is a concept that is repeated several times. When a project or initiative takes too long, people get tired or bored, the competition knows too much about it, it gets outdated, and other companies or people take advantage.

About the picture: The beginning of The Art of War in a classical bamboo book from the reign of the Qianlong Emperor (source wikipedia)

Read more about other principles here (BusinessInsider).

Sunday, February 2, 2014

The quieter you become, the more you are able to hear

Kali Linux is a Debian-derived Linux distribution designed for digital forensics and penetration testing. It is maintained and funded by Offensive Security Ltd. It was developed by Mati Aharoni and Devon Kearns of Offensive Security through the rewriting BackTrack, their previous forensics Linux distribution.
Kali Linux is preinstalled with numerous penetration-testing programs, including nmap (a port scanner), Wireshark (a packet analyzer), John the Ripper (a password cracker), and Aircrack-ng (a software suite for penetration-testing wireless LANs). Users may run Kali Linux from a hard disk, live CD, or live USB. It is a supported platform of the Metasploit Project's Metasploit Framework, a tool for developing and executing security exploits.
Kali Linux is distributed in 32- and 64-bit images for use on hosts based on the x86 instruction set, as well as an image for the ARM architecture for use on the Raspberry Pi computer and on Samsung's ARM Chromebook.

After all this nice reading today, I just prepared a Kali Linux machine by using Virtual Box. It works like a charm!

Kali Linux (Wikipedia)




Thursday, December 26, 2013

IT Management Models


This is a collection conveying 26 different IT governance, management and delivery excellence models.

Models/frameworks include the following:
1. IT Infrastructure Library (ITIL) Model
2. ISO/IEC 20000 IT Service Management Model
3. ISO/IEC 27000 Information Security Management Systems Model
4. COBIT 5 Model
5. Capability Maturity Model Integration (CMMI)
6. People Capability Maturity Model (PCMM)
7. ISO/IEC 15504 (SPICE)
8. Organizational Project Management Maturity Model (OPM3)
9. Portfolio, Programme, Project Management Maturity Model (P3M3)
10. Portfolio, Programme, Project Office Model (P3O)
11. PRINCE2 Project Management Model
12. IDEAL Model
13. Waterfall Model
14. Agile Model
15. Scrum Model
16. COPC-2000 Model
17. Lean Levers for IT Outsourcing
18. Cause & Effect Diagram
19. DMAIC Process Improvement Model (Six Sigma)
20. ISO 9001 Quality Management Model
21. Baldrige Performance Excellence Model
22. EFQM Business Excellence Model
23. Balanced Scorecard
24. Benchmarking Model
25. SERVQUAL Model
26. Change Management Model