Lessons in Strategy

There is no one perfect strategy... That is why building up strategic thinking capability is so vital!

• TESCO built on founder Jack Cohen's "pile it high, sell it cheap" formula and willingness to experiment.

• SCHWEPPES cultivated "alternative coalitions" of managers who worked behind the scenes to anticipate changes.

• SMITH & NEPHEW overcame political infighting to develop respect between executives for different strategic viewpoints.

• PROCTER & GAMBLE taught executives that "strategic thinking capability" was essential to adapt to a shifting context.