Supercar maker Automobili Lamborghini has migrated its legacy servers onto Amazon Web Services
(
AWS), halving the
running cost.
The car company has replaced an outdated website and infrastructure with AWS. The new website
was built in less than one month.
The old website infrastructure was not scalable, preventing the company from supporting new
online initiatives as well as the increasing number of visitors to the site. Lamborghini
wanted to be online with an updated website in a very short time.
The car maker considered an on-premise datacentre, which would have cost more than AWS. It also
considered a local hosting provider, but this did not offer scalability. The firm eventually
decided it needed cloud computing to support the required scalability and flexibility on its
website, and chose AWS based on recommendations from analysts who rated Amazon as the best-in-class
infrastructure-as-a-service (IAAS) platform.
Lamborghini has deployed the new website on
AWS
using various services including Elastic Load Balancing (ELB), Amazon Elastic Compute Cloud (
Amazon EC2), Amazon
Relational Database (Amazon RDS), Amazon Simple Shared Service (
Amazon S3), Amazon
CloudFront, and Amazon CloudWatch. It also followed AWS Architecture Center for
implementation guidance and best practices.
Roberto Ciacci, digital marketing manager at Automobili Lamborghini, said: “
We reduced the cost
of our infrastructure by 50%, while at the same time achieving better performance and scalability.
Today our time-to-market is close to zero."
SOURCE (Computer Weekly)